Персони

“Персони” (transliterated as “Personi”) refers to “personas” or “characters,” particularly in contexts such as literature, marketing, and user experience design. In a literary context, “персони” can signify the characters that populate a narrative, each with distinct traits, motivations, and roles that contribute to the story’s development. In marketing and business, personas are semi-fictional representations of ideal customers, built on market research and real data about existing customers. They help businesses understand and empathise with their target audience, leading to more effective strategies and communication. In user experience, personas are used to guide design decisions, ensuring that products meet the needs and preferences of their intended users. Overall, “персони” embodies the concept of individual identities that serve specific functions within various frameworks.